WELCOME AND ENJOY
Ski Well, Be Well
Taos is one big family and there is strength in community, which is the theme of this winter’s Discover Taos magazine. We believe a healthy community is the result of healthy and strong families, fully engaged in the great outdoors.
That may be one reason we have had an unusually low coronavirus incidence, given that we are smack dab in the middle of the COVID-19 hot spots on our borders. It’s also because we have taken COVID-Safe practices to heart and put every individual’s well-being utmost in our plans for healthy outdoor fun and engagement.
Providing healthy activities during the novel coronavirus era has required New Mexico’s snow sports centers to redesign their approach to providing safe access to winter sports lovers. Industry leaders put their heads together with the National Ski Areas Association and came up with the NSAA’s Ski Well, Be Well campaign (see nsaa.org/SkiWellBeWell).
NSAA’s Adrienne Saia Isaac, director of marketing and communications, said early in October, “Operations this ski season are going to look different than they have in years past, not just from state to state, but from ski area to ski area. Ski areas are basing their operating plans on behaviors that reduce the risk of COVID transmission; namely, requiring face coverings, implementing physical distancing protocols and enhanced cleaning and disinfection plans. They’ll also be complying with any state or local public health requirements.”
New Mexico Gov. Michelle Lujan Grisham and the state Department of Health have had some of the more strict lockdown and reopening guidelines in the nation, which most people feel is the reason for our fairly low COVID-19 rates. That and a cooperative, “informed” citizenry are what the ski areas are counting on.
KNOW BEFORE YOU GO
“This is the year to ‘know before you go,’ ” Saia Isaac said. “Check the ski area website, call ahead – understand what is expected of you before you arrive at the ski area. Ski areas will be responsible for making sure their information is clear, easily accessible and up-to-date.”
Basically, people are being held accountable, as in – don’t be the reason for an area to be shut down.
“What’s important to remember is that we’re all in this together – if we all follow these best practices, and have a little flexibility and empathy, we believe we can have a full ski season,” Saia Isaac concluded. “And we need to make decisions with the health and safety of our guests, staff and communities in mind. Let’s work together to be the reason we have a season.”
On that note, get out there! Safe and sound.